Privacy policy

Last Updated: August 5, 2026

Vellora Lane operates this store and website, including all related information, content, features, tools, products and services, in order to give customers a curated shopping experience (the “Services”). Vellora Lane is a United States business and is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how personal information is collected, used, and disclosed when someone visits, uses, or makes a purchase through the Services, or otherwise communicates with us. Where this Privacy Policy conflicts with our Terms of Service, this Privacy Policy controls on matters of collecting, processing, and disclosing personal information.

Please read this Privacy Policy closely. Accessing or using any part of the Services confirms that it has been read and that the collection, use, and disclosure described here is understood.

Information We Collect

“Personal information” means information that identifies, or can reasonably be linked to, a particular person. It does not cover information gathered anonymously or de-identified so that it can no longer be tied to anyone. Depending on how a person interacts with the Services and what applicable law permits, we may collect:

  • Contact Details:
    Name, address, billing address, shipping address, phone number, and email address
  • Financial Information:
    Credit and debit card numbers, payment card details, transaction details, form of payment, and payment confirmations
  • Account Information:
    Username, password, security questions, preferences, and settings
  • Transaction Information:
    Items viewed, added to a cart or wishlist, purchased, returned, exchanged, or cancelled, along with past transactions
  • Communications:
    Anything included in a message sent to us, for example a customer support inquiry
  • Device Information:
    Details about a device, browser, or network connection, IP address, and other unique identifiers
  • Usage Information:
    How and when a person interacts with or navigates the Services

Where Information Comes From

Personal information may reach us from any of the following sources:

  • Directly From a Customer:
    When an account is created, the Services are used, or a message is sent to us
  • Automatically Through the Services:
    From a device used to browse our products, and through cookies and similar technologies
  • From Service Providers:
    Companies we engage to enable certain technology or who process personal information on our behalf
  • From Partners and Third Parties

How We Use Personal Information

Depending on how someone interacts with us, personal information may be used for the purposes below:

  • Provide, Tailor, and Improve the Services:
    To perform our contract with a customer, process payments, fulfill and ship orders, remember preferences and saved items, send account notifications, handle returns and exchanges as described in our Refund Policy, arrange delivery as described in our Shipping Policy, enable reviews, and recommend related products.
  • Marketing and Advertising:
    To send marketing, advertising, and promotional messages by email, text message, or postal mail, and to show online advertisements based on previously purchased items, items left in a cart, and other activity on the Services.
  • Security and Fraud Prevention:
    To authenticate accounts, provide a secure payment experience, and detect, investigate, or act on possible fraudulent, illegal, unsafe, or malicious activity. Anyone who registers an account is responsible for keeping the credentials for it safe and should never share them.
  • Communicating With Customers:
    To provide customer support, respond promptly, and maintain an ongoing business relationship.
  • Legal Reasons:
    To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce our terms and policies.

How We Disclose Personal Information

In certain circumstances we may disclose personal information to third parties for legitimate purposes:

  • Service Providers:
    Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping
  • Business and Marketing Partners:
    Partners who provide marketing services and advertising. Those partners handle information in line with their own privacy notices, and depending on where a person resides, that person may have the right to direct us not to share information used for targeted advertising.
  • At a Customer’s Direction:
    When a customer requests or consents to disclosure, such as to shipping partners who deliver an order, or through social media widgets and login integrations
  • Affiliates:
    Our affiliates, or otherwise within our corporate group
  • Legal and Business Transfers:
    In connection with a merger or bankruptcy, to comply with legal obligations, to enforce applicable policies, and to protect or defend the Services and the rights of our users or others

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about access to and use of the Services in order to provide and improve them. Information submitted through the Services is transmitted to and shared with Shopify, as well as third parties that may sit in countries other than the one a customer resides in. In addition, we use certain Shopify enhanced features that draw on data gathered from interactions with our store, with other merchants, and with Shopify. In those cases Shopify is responsible for the processing, including responding to requests to exercise rights over that personal information. More detail is available in the Shopify Consumer Privacy Policy and through the Shopify Privacy Portal.

Third Party Websites and Links

The Services may link to websites or platforms run by third parties. Anyone following a link to a site we neither control nor are affiliated with should review that site’s privacy and security policies. We do not guarantee and are not responsible for the privacy or security of such sites, or for the accuracy of information found on them. Including such links does not by itself imply any endorsement of the content on those platforms or of the people who own or operate them.

Children’s Data

The Services are not meant for children, and we do not knowingly collect personal information about children under the age of majority in the relevant jurisdiction. A parent or guardian of a child who has given us personal information may contact us using the details below to request that it be deleted. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention

Please be aware that no security measure is perfect or impenetrable, and “perfect security” cannot be guaranteed. Information sent to us may also be exposed while in transit, so we recommend that sensitive or confidential material is never sent to us over an unsecured channel.

How long personal information is retained depends on several factors, such as whether it is needed to maintain an account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Rights and Choices

Depending on where a person lives, some or all of the rights below may apply. These rights are not absolute, may apply only in certain circumstances, and in some cases a request may be declined where the law permits.

  • Right to Access / Know:
    Request access to personal information we hold
  • Right to Delete:
    Request that we delete personal information we maintain
  • Right to Correct:
    Request that we correct inaccurate personal information
  • Right of Portability:
    Receive a copy of the personal information we hold and request that we transfer it to a third party, in certain circumstances and with certain exceptions
  • Managing Communication Preferences:
    Opt out of promotional emails at any time using the unsubscribe option shown in those emails. After opting out, non-promotional emails about an account or an order may still be sent.

These rights can be exercised where indicated on the Services, or by contacting us using the details below. More detail on how Shopify handles personal information is available at privacy.shopify.com.

We will not discriminate against anyone for exercising these rights. Identity verification may be required before a request can be processed. In line with applicable law, an authorized agent may be designated to make requests on someone’s behalf, and we will require proof of that authorization. We will respond within the timeframe applicable law requires.

Complaints

Complaints about how we process personal information can be sent to us using the contact details below. Depending on where a person lives, that person may have the right to appeal a decision by contacting us again, or to lodge a complaint with the local data protection authority.

Where Information Is Processed

Vellora Lane is based in the United States and sells only to customers in the United States. Personal information is stored and processed in the United States, and may also be handled there by the service providers who support our operations.

Policy Updates

Vellora Lane reserves the right to modify this Privacy Policy at any time, whether to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a revised “Last Updated” date, and notice will be given where applicable law requires it.

Need Assistance?

For additional help, please visit our FAQ page, review our Shipping Policy or Refund Policy, or contact our customer support team.

Contact Information

We do our best to reply to e-mails within 1–2 business days.